Concept
We utilized an integrated design system encompassing the logos of the five NOK Group companies. Each company possesses its unique strengths and collaborates seamlessly with one another, exemplifying the collective synergy of the group that extends value across various industries worldwide.
The font is characterized by a clean, sharp, and stable appearance that symbolizes a commitment to technological precision and unwavering reliability. Meanwhile, our chosen color, solid navy, conveys the values of trust, precision, and advancement.
This design represents our dedication to “Essential Core Manufacturing — The manufacture of pivotal products that shape society.” It reflects our capacity to shape future possibilities and foster a higher level of prosperity.
History
NOK CORPORATION has redesigned its logo.
What is the intention or background behind that?
Business Insider Japan’s editor closes in on its truth through a talk between NOK
CEO Masao Tsuru and Kashiwa Sato, the creative director for this design project.
KASHIWA SATO Creative Director / CEO of SAMURAI
Kashiwa is one of Japan's leading creators, earning much praise for his thorough and powerfully creative works. As a comprehensive "total producer" for brand strategies, he deals with all aspects of a project, from building concepts and developing visuals and spatial design to directing communication strategies.
He serves as an Adjunct professor at Kyoto University, Graduate School of Management and a Visiting Professor at Tama Art University, where he is committed to the development of student creativity. .He has received numerous awards, including the ICONIC AWARDS 2023 BEST OF BEST.
2024.05 Coming soon…