Sports Promotion Activities
Sports Promotion Activities (Activities in FY2019)
NOK CORPORATION hires its first athlete employee.
With a strong desire to contribute to society through sports and as part of our social contribution activities, the company hired swimmer Rintaro Okubo in April 2019, taking advantage of the Athlete Navigation System (Athnavi), a program run by the Japanese Olympic Committee (JOC) to offer job search support for top athletes. In October, we also hired swimmer Yukina Hirayama. Both athletes, while pursuing their athletic career, are also involved in public relations work as NOK employees, as well as in conducting workshops to promote employees’ health. Going forward, we will develop a work environment in which we can apply social contribution activities through sport events and the experience that we have gained from athletic activities to improve the quality of the NOK products and our service.
Cosponsored the “Iki-Iki Ibaraki Yume Kokutai 2019” (National Athletic Meet)
The NOK Group, which has several sites in Ibaraki Prefecture, cosponsored the“ Iki-Iki Ibaraki Yume Kokutai 2019” (National Athletic Meet) to contribute to the local community. We set up a public relations booth at Kasamatsu Sports Park (Hitachinaka City), one of the venues, and our volunteer employees participated and danced in a pre-ceremony performance, which enlivened the event.
Sponsorship for a Local Professional Sports Club Team
We empathize with and sponsor professional sports teams that aim to coexist and co-prosper with the local communities in which our divisions are located, appreciating the roles that professional sports play for the communities. With Kumamoto Volters, which competes in the B.League and is one of the teams we sponsor, we co-organized a basketball school at the gymnasium of our Kumamoto Plant for the purposes of interacting with children and revitalizing the community through basketball. On the day of the event, 83 people, mainly junior high school students from Aso City and the municipalities in Aso District, participated.
Sponsorship for Minato City Half Marathon
Since FY2018, NOK has sponsored the Minato City Half Marathon, a marathon race held in Minato Ward, Tokyo. In FY2019, 19 people from the NOK Group participated in the marathon and ran through the city of Minato Ward together with nearly 5,000 runners. On the day of the event, our employees lined up along the roadside to cheer on the runners. In addition, as a local company, we livened up the event by setting up a booth in the venue and holding a lottery for the entertainment of runners, spectators and local people.